A number of marketing experts will say that an advertising campaign is deemed to be successful if it creates awareness for the advertiser. But in truth, creating awareness is just the easy part, what really matters is sustaining and reinforcing that said awareness.
Based on a number of studies, the use of promotional items is one of the best marketing strategy in sustaining brand recall. But amongst the thousands of promotion merchandise, the promotional travel items such as the travel mugs and tumblers, are the clear leader in this category.
A recently conducted survey shows that from a group of people who received a promotional item in the last 12 months, 80% could easily recall the name of the advertiser imprinted on that item. But from this group of respondents, 34% had the product with them since the promotional products they received are useful for traveling and other outdoor activities. Thus, this goes to show that the people who had received travel and outdoor items such as promotional travel mugs are promoting the imprinted logo repeatedly not just to themselves but also, to their associates. And from this, we can conclude that the distribution of travel giveaways such as promotional travel mugs is the best way to sustain and reinforce corporate and brand awareness.
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